For creators and small shops posting on Threads

Threads AI posts and replies that don’t all sound the same

You post on Threads most days and answer the comments under your posts. Ask an AI for a week of Threads posts and they arrive in one shape: the same opener, the same length, the same closing question. Replies drift the same way until they read like a script.

Unsame changes the approach and form (such as the opening or length) your AI uses each time you write the same kind of thing. Your AI writes the words; Unsame writes nothing.

Start free See a real example

A real example

One input, three takes.

A take is one version of the text. Below, a real input runs through the starter template three times, and a real model writes each take from the protocol (the short instruction Unsame returns). Voice and rules stay the same; the approach and form change. Beside each take is what the same model wrote from the same input with no protocol.

Written by

Threads posts

Everyday posts for a creator, small brand or shop.

Input

We poured 40 candles yesterday and 12 came out with cracked tops. Trying a slower cool-down tomorrow.

= Same every run

Situation
behind the scenes
Engage with
We poured 40 candles yesterday and 12 came out with cracked tops.Trying a slower cool-down tomorrow.
Always
use one concrete detail from our own day or work: a name, a number, a place, an object or a moment, taken from the input
Voice
conversational first person, like talking to people who already follow you; at most one emoji; at most one topic tag
Never
use more than one topic tag, sound like an ad or use hype words, invent a detail, number, price or date that is not in the input, ask followers to like, repost or follow, use em dashes (—) or stock phrases like "here's the thing", "let's dive in" or "game-changer"

Plain prompt · Claude, no protocol

With Unsame · a varied play each run

  1. Run 1
    Plain prompt

    Poured 40 candles yesterday and 12 of them came out with cracked tops. Not the ratio we were hoping for. Tomorrow we're trying a slower cool-down to see if that fixes it, and I'll report back on how the next batch looks 🕯️ #candlemaking

    With Unsame

    behind_the_scenes_peek

    • ending soft_invite
    • length under_200_chars
    • opener question

    12 of yesterday's 40 candles came out with cracked tops. Why do some split while others don't? Tomorrow we're trying a slower cool-down. Any tricks that worked for you?

    How this play was written

    show one piece of how it is made or run right now, with the specific object, step or number, and say what is hard or surprising about it

    Situation: behind the scenesEngage with:- We poured 40 candles yesterday and 12 came out with cracked tops.- Trying a slower cool-down tomorrow.Approach: show one piece of how it is made or run right now, with the specific object, step or number, and say what is hard or surprising about itForm: length: under_200_chars; opener: question; ending: soft_inviteWrite: skip the first wording that comes to mind; Form sets the length, opening and ending.Always: use one concrete detail from our own day or work: a name, a number, a place, an object or a moment, taken from the inputVoice: conversational first person, like talking to people who already follow you; at most one emoji; at most one topic tagNever: use more than one topic tag, sound like an ad or use hype words, invent a detail, number, price or date that is not in the input, ask followers to like, repost or follow, use em dashes (—) or stock phrases like "here's the thing", "let's dive in" or "game-changer"
  2. Run 2
    Plain prompt

    Poured 40 candles yesterday and 12 of them came out with cracked tops. Not the ratio we were hoping for 😅 Tomorrow we're trying a slower cool-down to see if that sorts it out. Will report back on how the next batch looks. #candlemaking

    With Unsame

    small_confession

    • ending question_to_followers
    • length under_350_chars
    • opener statement

    12 of the 40 candles we poured yesterday came out with cracked tops. Our best guess is we rushed the cooling, and that cost us almost a third of the batch. Tomorrow we're slowing the cool-down and watching those tops closely. Candle makers, how do you handle cooling on your…

    How this play was written

    own one small mistake or thing we got wrong, say what it cost, and say what we do differently now

    Situation: behind the scenesEngage with:- We poured 40 candles yesterday and 12 came out with cracked tops.- Trying a slower cool-down tomorrow.Approach: own one small mistake or thing we got wrong, say what it cost, and say what we do differently nowForm: length: under_350_chars; opener: statement; ending: question_to_followersWrite: skip the first wording that comes to mind; Form sets the length, opening and ending.Always: use one concrete detail from our own day or work: a name, a number, a place, an object or a moment, taken from the inputVoice: conversational first person, like talking to people who already follow you; at most one emoji; at most one topic tagNever: use more than one topic tag, sound like an ad or use hype words, invent a detail, number, price or date that is not in the input, ask followers to like, repost or follow, use em dashes (—) or stock phrases like "here's the thing", "let's dive in" or "game-changer"
  3. Run 3
    Plain prompt

    Poured 40 candles yesterday and 12 of them came out with cracked tops. Not the ratio we were hoping for. Tomorrow we're trying a slower cool-down to see if that fixes it, and I'll report back on how it goes 🕯️ #candlemaking

    With Unsame

    tiny_tip

    • ending none
    • length up_to_500_chars
    • opener detail_first

    12 out of 40. That's how many candles came out of yesterday's pour with cracked tops. Our best guess is they cooled too fast, so tomorrow we're slowing the cool-down and nothing else. Same wax, same wicks, same jars. If we changed three things at once and the tops came out…

    How this play was written

    share one small thing we learned that saves time, money or effort, with the exact detail that makes it work

    Situation: behind the scenesEngage with:- We poured 40 candles yesterday and 12 came out with cracked tops.- Trying a slower cool-down tomorrow.Approach: share one small thing we learned that saves time, money or effort, with the exact detail that makes it workForm: length: up_to_500_chars; opener: detail_first; ending: noneWrite: skip the first wording that comes to mind; Form sets the length, opening and ending.Always: use one concrete detail from our own day or work: a name, a number, a place, an object or a moment, taken from the inputVoice: conversational first person, like talking to people who already follow you; at most one emoji; at most one topic tagNever: use more than one topic tag, sound like an ad or use hype words, invent a detail, number, price or date that is not in the input, ask followers to like, repost or follow, use em dashes (—) or stock phrases like "here's the thing", "let's dive in" or "game-changer"

Threads replies

Replies to comments and posts that keep the conversation going.

Input

Under our post about the new soy candle: 'Honestly $38 for a candle is a lot when the supermarket ones are $9.'

Facts given to both

  • the candle burns for about 45 hours, poured by hand in batches of 40 with a cotton wick
  • the wax is 100% soy and the scent is 8% fragrance oil
  • our first batch in March sold out in 3 days

= Same every run

Situation
pushback or criticism
Engage with
Under our post about the new soy candle: 'Honestly $38 for a candle is a lot when the supermarket ones are $9.'
Always
quote or name one exact detail from their comment or post, so the reply could not be pasted under another post
Voice
conversational first person, like talking to someone in the same room; at most one emoji; no topic tags
Never
invent a detail, number, price, order status or policy that is not in the input, ask them to like, repost or follow, pitch a product or drop a link unless they asked for one, argue about the person instead of the point, use em dashes (—) or stock phrases like "here's the thing", "let's dive in" or "game-changer"

Plain prompt · Claude, no protocol

With Unsame · a varied play each run

  1. Run 1
    Plain prompt

    Totally fair, $38 vs $9 is a real gap and I won't pretend otherwise. What goes into ours is 100% soy wax, 8% fragrance oil and a cotton wick, all poured by hand in batches of 40, and it burns for about 45 hours. It's not for everyone's budget, and that's okay. I just wanted you…

    With Unsame

    ask_follow_up

    • length one_sentence
    • opener direct_address

    You've got me curious: how many hours do those $9 supermarket candles usually last you, since ours burns for about 45?

    How this play was written

    ask one follow-up question about the specific thing they said, one that shows we read it and only they can answer

    Situation: pushback or criticismEngage with: Under our post about the new soy candle: 'Honestly $38 for a candle is a lot when the supermarket ones are $9.'Use:- the candle burns for about 45 hours, poured by hand in batches of 40 with a cotton wick- the wax is 100% soy and the scent is 8% fragrance oil- our first batch in March sold out in 3 daysApproach: ask one follow-up question about the specific thing they said, one that shows we read it and only they can answerForm: length: one_sentence; opener: direct_addressWrite: skip the first wording that comes to mind; Form sets the length, opening and ending.Always: quote or name one exact detail from their comment or post, so the reply could not be pasted under another postVoice: conversational first person, like talking to someone in the same room; at most one emoji; no topic tagsNever: invent a detail, number, price, order status or policy that is not in the input, ask them to like, repost or follow, pitch a product or drop a link unless they asked for one, argue about the person instead of the point, use em dashes (—) or stock phrases like "here's the thing", "let's dive in" or "game-changer"
  2. Run 2
    Plain prompt

    Totally fair, $38 next to a $9 supermarket candle is a real jump. Where the gap comes from for us: each one is poured by hand in small batches of 40, it's 100% soy wax with a cotton wick, and the scent load is 8% fragrance oil, so it actually fills a room. You also get about 45…

    With Unsame

    grant_fair_part

    • length two_to_three_sentences
    • opener echo_their_words

    "$38 for a candle is a lot" is fair, and next to a $9 supermarket one the gap is real. What we still stand by is what goes into it: 100% soy wax, 8% fragrance oil, a cotton wick, about 45 hours of burn, and every one poured by hand in batches of 40.

    How this play was written

    name the part of their criticism that is right, in their own words, then say what we still stand by and why

    Situation: pushback or criticismEngage with: Under our post about the new soy candle: 'Honestly $38 for a candle is a lot when the supermarket ones are $9.'Use:- the candle burns for about 45 hours, poured by hand in batches of 40 with a cotton wick- the wax is 100% soy and the scent is 8% fragrance oil- our first batch in March sold out in 3 daysApproach: name the part of their criticism that is right, in their own words, then say what we still stand by and whyForm: length: two_to_three_sentences; opener: echo_their_wordsWrite: skip the first wording that comes to mind; Form sets the length, opening and ending.Always: quote or name one exact detail from their comment or post, so the reply could not be pasted under another postVoice: conversational first person, like talking to someone in the same room; at most one emoji; no topic tagsNever: invent a detail, number, price, order status or policy that is not in the input, ask them to like, repost or follow, pitch a product or drop a link unless they asked for one, argue about the person instead of the point, use em dashes (—) or stock phrases like "here's the thing", "let's dive in" or "game-changer"
  3. Run 3
    Plain prompt

    Totally fair, $38 next to a $9 supermarket candle is a big jump and I get the side-eye. The difference for us is that each one is poured by hand in small batches of 40, with 100% soy wax, a cotton wick and 8% fragrance oil, and it burns for about 45 hours. It's not for everyone,…

    With Unsame

    gentle_disagreement

    • length up_to_500_chars
    • opener our_point_first

    We see the $38 a little differently, and for us it comes down to burn time. Ours runs about 45 hours, so when we light one at home it just keeps going, and that's what made the price feel fair to us. That said, if a $9 supermarket one gives you what you want, that's a completely…

    How this play was written

    say we see it differently, give the one reason from our own experience, and leave room for them to be right in their situation

    Situation: pushback or criticismEngage with: Under our post about the new soy candle: 'Honestly $38 for a candle is a lot when the supermarket ones are $9.'Use:- the candle burns for about 45 hours, poured by hand in batches of 40 with a cotton wick- the wax is 100% soy and the scent is 8% fragrance oil- our first batch in March sold out in 3 daysApproach: say we see it differently, give the one reason from our own experience, and leave room for them to be right in their situationForm: length: up_to_500_chars; opener: our_point_firstWrite: skip the first wording that comes to mind; Form sets the length, opening and ending.Always: quote or name one exact detail from their comment or post, so the reply could not be pasted under another postVoice: conversational first person, like talking to someone in the same room; at most one emoji; no topic tagsNever: invent a detail, number, price, order status or policy that is not in the input, ask them to like, repost or follow, pitch a product or drop a link unless they asked for one, argue about the person instead of the point, use em dashes (—) or stock phrases like "here's the thing", "let's dive in" or "game-changer"

Setup

Set it up in 4 steps.

  1. 01

    Sign up free

    100 credits a month, no card.

  2. 02

    Pick the matching template

    Start from “Threads posts”, and from “Threads replies” if you answer comments too. Each is a ready-made playbook: a list of approaches plus your voice and rules.

  3. 03

    Connect your AI

    Use Claude, Codex or another app that supports MCP (the standard way AI apps connect to outside tools).

    How to connect
  4. 04

    Paste the “Use this goal” prompt

    Open your goal, copy its “Use this goal” prompt into your connected AI chat, then give it your input. Your AI writes the text.

Questions

Fair questions.

Will my Threads posts stop sounding alike?

They will differ in approach and form (such as the opening, length and ending). Within one goal and scope (a label you reuse for an account or project), Unsame does not repeat an approach-and-form combination within the configured recent-history window while an unused fitting one remains. Your AI still writes the words, so two posts can share a phrase. The text is not guaranteed to be unique.

Does Unsame write or publish the posts?

No. Unsame returns a short instruction (a protocol) to your own AI, and your AI writes the text. You copy it and publish it the way you already do.

Can I keep my voice and the things I never say?

Yes. Your voice, your “always” rules and your “never” rules, such as “no hype words” or “at most one topic tag”, are copied word for word into every protocol. They are never varied.

Try it on your own input.

The free plan needs no card. Your model key stays with you.

Other use cases: X posts and repliesSupport repliesCold outreach

Start free How to connect